Profile

Md. Humayun Kabir Chowdhury, Ph.D.

Treasurer

Jagannath University

treasurer@jnu.ac.bd

Professor
Department of Marketing
Jagannath University
01732606059
mhkchowdhury@yahoo.com
Academic Qualifications:
2006 Post Doc., Japan Society for the Promotion of Science s (JSPS), Japan.
2002 Ph.D. in Business Administration, Yokohama National University, Japan.
1999 Masters of Business Administration-Major in Marketing, Yokohama National University, Japan.
1987 M. Com. in Marketing (First Class First), University of Rajshahi, Rajshahi, Bangladesh.
1986 B. Com. in Marketing (First Class First), University of Rajshahi, Rajshahi, Bangladesh.

Employment History:
Jul, 2017 - Present Professor, Department of Marketing, Jagannath University, (JnU) Bangladesh.
Jun, 2021 - Present Director of EMBA Program, Department of Marketing, Jagannath University.
Nov, 2017 - Nov, 2020 Chairman, Department of Marketing, Jagannath University.
Sep, 2013 - Jul, 2017 Pro Vice Chancellor, Southeast University (SEU), Bangladesh.
May, 2008 - Sep, 2013 Professor, Dept. of Business Administration, East West University, Bangladesh.
May, 2007 - Apr, 2008 Associate Professor, School of Business, North South University, Bangladesh.
Nov, 2006 - May, 2007 Associate Professor, Department of Marketing, Rajshahi University, Bangladesh.
Nov, 2004 - Oct, 2006 JSPS Visiting Researcher, Yokohama National University, Japan.
Nov, 2002 - Oct, 2004 Associate Professor, Department of Marketing, Rajshahi University, Bangladesh.
Feb, 1995 - Oct, 2002 Assistant Professor, Department of Marketing, Rajshahi University, Bangladesh.
Feb, 1992 - Jan, 1995 Lecturer, Department of Marketing, Rajshahi University, Bangladesh.
Refereed Journal Articles:
1. Ahmed, Jashim Uddin, Chowdhury, Md. Humayun Kabir, Talukdar , A. and Ahmed, A., “Treehotel: Forest Hospitality in Sweden,” Sage Business Cases, (In Press), Sage Publications
2. Ahmed, Jashim Uddin, Hasan, M.K., Islam, Q.T., Uddin, M.J., Faroque, A.R., and Chowdhury, Md. Humayun Kabir, “CSR in Major European Football Leagues in the age of COVID-19: Financial Vulnerability, Mental Health, and Domestic Violence,” Society and Business Review, Vol. 18 (4), 2022
3. Chowdhury, Md. Humayun Kabir, “Markov Analysis for Assessing Consumers’ Brand Switching Behavior: Evidence from Telecommunication Sector in Bangladesh,” International Journal of Education and Social Sciences, Vol. 8, Issue 2, June 2021
4. Chowdhury, Md. Humayun Kabir, “Banking Service in Bangladesh: The Impact of Service Marketing Mix on Purchase Intention of University Students,” Briefings in Entrepreneurial Finance, Vol. 29, Issue 3, May 2020
5. Chowdhury, Md. Humayun Kabir, “Deterministic Modeling for Evaluating Consumers’ Attitude Towards Telecommunication Service in Bangladesh,” Business Ethics and Leadership, Vol. 3, Issue 2, 2019
6. Chowdhury, Md. Humayun Kabir, “Analyzing the Impact of Social Media, Promotional Efforts and Reference Groups on Consumer Buying Behavior of Eco-Friendly Products in Bangladesh,” International Journal of Science and Business, Vol. 3, Issue 1, 2019 (Bangladesh)
7. Chowdhury, Md. Humayun Kabir, Rahman, Sheehan and Talukder, and AKM Mominul Haque, “Academic Probation: An Empirical Study of Private University Students” Research in Education, Vol. 92, Issue 2, May 2014 (UK)
8. Chowdhury, Md. Humayun Kabir, Ferdous, Mirza Mohiuddin, and Uddin, Mohammad Jasim, “Sadakalo: Marketing of traditional fashion in the modern fashion industry” Vision – The Journal of Business Perspective,Vol. 18, Issue 2, December 2014 (UK)
9. Chowdhury, Md. Humayun Kabir, Synthia, Ishrat J., and Sultana, Ishrat, “Doctors’ Perceptions towards Domestic and Multinational Products: An Investigation from Developing Country” ASEAN Marketing Journal,Vol. 5, Issue 2, December 2014 (Indonesia)
10. Ahmed, Jashim Uddin and Chowdhury, Md. Humayun Kabir, “Consumer Perceptions of Quality Towards Beautification Products: A Developing Country Perspective,”Journal of Management Science, Vol. 3; Issue 2, December 2012 (India)
11. Chowdhury, Md. Humayun Kabir, Rahman, Sheehan and Talukder, AKM Mominul Haque “Consumer Perceived Value Formation Process: Lesson from Developing Country,”ASIAN PROFILE, Vol. 40; Issue 1, February 2012 (Canada)
12. Chowdhury, Md. Humayun Kabir and Biswas, Kohinoor, “The Effects of Country Associations and Price on Consumer Quality Perceptions: A Cognitive Information Processing Perspective,”International Journal of Management, Vol. 28 (1), March 2011 (UK)
13. Chowdhury, Md. Humayun Kabir, “The Cognitive Foundations of Partitioned Country-Of-Origin: A Casual Path Analysis,” International Journal of Marketing Studies, Vol. 2 (2), November 2010 (Canada)
14. Ahmed, Jashim Uddin, Chowdhury, Md. Humayun Kabir and Tabassum, A. “An Empirical Study on Student Home Rentals: A Developing Country Perspective,”Skyline Business Journal, Vol. 5(1), 2009 (UAE)
15. Chowdhury, Md. Humayun Kabir and Ahmed, Jashim Uddin, “The Effect of Partitioned Country of Origin on Consumer Quality Perceptions,” International Journal of Consumer Studies (IJCS), Vol. 33 (4), 2009 (UK)
16. Chowdhury, Md. Humayun Kabir, “A Multivariate Model of Partitioned Country-of-Origin on Consumer Quality Perceptions," Advances in Consumer Research (ACR), Vol. 36 (1), 2008 (USA)
17. Chowdhury, Md. Humayun Kabir, Uddin, Md. Jashim, and Bhuiyan, Md. Tabarak Hossain, “Consumer Evaluation of Brand Extensions: An Assessment from Bangladesh,” ASA University Review, Vol. 2 (1), 2008 (Bangladesh)
18. Chowdhury, Md. Humayun Kabir, "An Investigation of Consumer Evaluation of Brand Extensions," International Journal of Consumer Studies (IJC), Vol. 31 (4), 2007 (UK)
19. Chowdhury, Md. Humayun Kabir and Andaleeb, Syed Saad, "A Multivariate Model of Perceived Quality in a Developing Country," Journal of International Consumer Marketing (JICM), Vol. 19 (4), June 2007 (USA)
20. Parvin, Most. Nargis and Chowdhury, Md. Humayun Kabir, “Consumer Evaluations of Beautification Products: Effects of Extrinsic Cues,” Asian Academy of Management Journal (AAMJ), Vol. 11 (2), July 2007 (Malaysia)
21. Chowdhury, Md. Humayun Kabir, Parvin, Nargis, Chris Watenberner and Becker, Micheal, “Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study” International Journal of Mobile Marketing (IJMM), Vol. 1 (2), June 2007 (USA)
22. Chowdhury, Md. Humayun Kabir, Uddin, Md. Jashim, and Huda, Md. Muzakkeerul, “Consumer Formation of Perceived Value in Bangladesh: A Latent Structure Approach,” ASA University Review, Vol. 1 (1), 2007 (Bangladesh)
23. Chowdhury, Md. Humayun Kabir, "The Effects of Additional Feature Information on Consumer Brand Choice: An Important Strategic Weapon," South Asian Management Forum Proceedings (AMDISA), Vol. 9 (1), 2007 (Bangladesh)
24. Chowdhury, Md. Humayun Kabir and Abe, Shuzo, "Consumer Perceptions of Value in a Developing Country: A Model and Empirical Test," Latin America Advances in Consumer Research, Vol. 1 (1), October2006 (Mexico)
25. Chowdhury, Md. Humayun Kabir, “Perceived Quality of Banking Services: An Exploratory Investigation,” Skyline Business Journal (SBJ), Vol. II (Spring), 2006 (UAE)
26. Chowdhury, Md. Humayun Kabir, “Exploring Antecedents of Consumers’ Value Perceptions: A Cognitive Assessment,” Asian Journal of Marketing (AJM), Vol. 11 (1), 2004/2005 (Singapore)
27. Abe, Shuzo and Chowdhury, Md. Humayun Kabir, “The Effects of Country of Design, Country of Assembly, and Country of Parts on Consumer Quality Perceptions and Purchase Intentions, “Asian Academy of Management Proceedings (AAM),Vol. 6 (1), 2005 (Malaysia)
28. Chowdhury, Md. Humayun Kabir and Parvin, Most. Nargis, "A Structural Equation Model of Perceived Price on Value Perceptions: A Consumer Psychology View," Skyline Business Journal (SBJ), Vol. 1 (Fall), 2005 (UAE)
29. Chowdhury, Md. Humayun Kabir and Sultan, Md. Parves, “Determinants of Perceived Quality: An Empirical Study”, Journal of Business Administration, Vol. XXXI (1 & 2), 2005 (Bangladesh)
30. Chowdhury, Md. Humayun Kabir, “The Persuasive Power of Country of Origin on Consumer Value Perceptions: A Control Theoretic Perspective,”Skyline Business Journal (SBJ), Vol. 1 (Spring), 2005 (UAE)
31. Chowdhury, Md. Humayun Kabir, Mondal, A.K.M. Golam Rabbani, Parvin, Most. Nargis, "Assessing the Impact of a Corporate Image on Consumer Product Evaluations: A New MethodologicalIssue," Journal of Business Studies, Vol. XXV (1), June 2004 (Bangladesh)
32. Chowdhury, Md. Humayun Kabir and Islam, Rabiul, “Effectiveness of Uncertain Product Attribute(s) on Consumer Product Evaluations: A Conceptual Framework,” International Journal of Statistical Science, Vol. 3 (1), 2004 (Bangladesh)
33. Chowdhury, Md. Humayun Kabir, Islam, Md. Rabiul, Mondal, Golam Rabbani “Antecedents of Consumer Risk Perceptions in Bangladesh: An Empirical Study”, Journal of Business Research, Vol. VI(1), 2004 (Bangladesh)
34. Chowdhury, Md. Humayun Kabir, “The Formative Phases of Consumer Perceptions of Corporate Image: A Research Agenda”, Rajshahi University Studies, Vol. 11 (Part -C), 2003 (Bangladesh)
35. Chowdhury, Md. Humayun Kabir and Islam, Md. Rabiul, “Critical Factors in Consumer Quality Perceptions: A Cognitive Approach”, Journal of Business Research, Vol. V (1), 2003 (Bangladesh)
36. Chowdhury, Md. Humayun Kabir and Abe, Shuzo, “Consumer Perceptions of Value: A Multi-Item Scale for Measuring Consumer Perceptions of Value”, Asia-Pacific Advances in Consumer Research, Vol. II (1), May 2002 (China)
37. Chowdhury, Md. Humayun Kabir, “Designing Research in Marketing: The Importance of Theory Application”, R.U.Journal of Marketing, Vol. 3 (1), 2002 (Bangladesh)
38. Chowdhury, Md. Humayun Kabir, “The Concept and Measurement of Perceived Sacrifice: An Empirical Study”, Yokohama Journal of Social Sciences, Vol. VII (1), July 2002 (Japan)
39. Chowdhury, Md. Humayun Kabir, “An Investigation of Narrow and Broad Brand in Consumer Brand Extension Evaluations”, D.U. Journal of Marketing, Vol. V (June), 2002 (Bangladesh)
40. Chowdhury, Md. Humayun Kabir, “Country of Origin: The Concept and Its Measurement”, Asian Academy of Management Proceedings, Vol. IV (2), November 2001 (Malaysia)
41. Chowdhury, Md. Humayun Kabir, “Generalizability of Perceived Quality Measures: An Evaluation”, Yokohama Journal of Social Sciences, Vol. VI (1), July 2001 (Japan)
42. Chowdhury, Md. Humayun Kabir, “Feedback Effects of Narrow and Broad Brand Extension in Consumer Brand Evaluations: An Investigation”, Journal of Business Administration, Vol. XXVII (1 & 2), 2001 (Bangladesh)
Consulting Experience:
2008 Chief Consultant for the project on “GTZ (Deutsche Gesellschaft fur TechnischeZusammenarbeit) Bangladesh Employees’ Job Satisfaction, Dissatisfaction, Perceptions, and Attitudes” sponsored by GTZ Bangladesh.
2008 Member of research team for a project on “How to aware consumers about ‘Baby Zinc’ oral saline?” sponsored by SMC (Social Marketing Company)
2007 Chief Consultant for the project on “GTZ (Deutsche Gesellschaft fur TechnischeZusammenarbeit) Bangladesh Employees Evaluation in line with the EFQM Approach” sponsored by GTZ Bangladesh.
2005 Member of research team for a project on “Prospects of Organic Vegetables in Japan” sponsored by the Ministry of Agriculture of Japan.
2003 Chief Consultant for the project on “Promoting the SME products in the international markets” sponsored by Rajshahi BISIC.
Honors, Scholarships, and Academic Awards:
Oct, 2004 - Sep, 2006 Japan Society for the Promotion of Science (JSPS) Postdoctoral Fellowship
Apr, 1999 - Mar, 2002 Japan Government Scholarship (MONBUKAGAKUSHO) for Ph.D.
Apr, 1995 - Mar, 1999 Japan Government Scholarship (MONBUKAGAKUSHO) for MBA
Apr, 1986 - Mar, 1987 University of Rajshahi Scholarship for academic excellence at the undergraduate
Jul, 1984 - Jun, 1986 Govt. of Bangladesh Scholarship for the outstanding performance at HSC
1996 Gold Medal for Ranking 1st in the Faculty of Bus. and Com, Univ. of Rajshahi
University Administration:
Jun, 2021 – Present Director of EMBA Program, Department of Marketing, Jagannath University
Nov, 2017 – Nov, 2020 Chairman, Department of Marketing, Jagannath University
Jun, 2014 – Jul, 2017 Pro Vice Chancellor, SEU, Bangladesh
May, 2013 – May, 2014 Dean, Faculty of Business and Economics, East West University
Sep, 2009 – Apr, 2012 Chairperson, Department of Business Administration, East West University
Jun, 2008 – May, 2010 Coordinator, Student Welfare Activities, East West University
Jun, 2008 – Apr, 2010 Adviser, EWU Alumni Association, East West University
Community Services and Responsibilities:
1. Syndicate Member, Bangladesh University of Professionals (BUP)
2. Academic Council Member, Jagannath University (JnU)
3. Academic Council Member, Global University Bangladesh (Barishal)
4. Executive Committee Member, FBA, Shahjalal University of Science and Technology (SUST)
5. Curriculum Committee Member, Department of Marketing, Rajshahi University (RU)
6. Curriculum Committee Member, Department of Marketing, Islamic University (IU)
7. Teacher Selection Committee Member, Cumilla University
8. Director, Bangladesh House Building Finance Corporation (BHBFC)
9. Director, ICB Capital Management Ltd (ICML)
10. President, Rajshahi University Marketing Alumni Association (RUMAA)
11. Member, Yokohama National University Alumni Association (YNUAA)
12. Executive Committee Member, Rajshahi University Central Alumni Association (RUCAA)