Mr. Md. Zahir Uddin Arif
Department of Marketing

Biography of Mr. Md. Zahir Uddin Arif

Mr. Arif teaches the graduate and postgraduate level students and conducts academic & professional research as Associate Professor and performs his administrative duties as Chairman, Department of Marketing of the Jagannath University, Dhaka, a reputed full pledged government financed public university of Bangladesh. Prior to this position, Mr. Arif served as Assistant Professor, performed as Program Director, MBA (Evening) Program, Department of Marketing and also Assistant Proctor of the same University. He is also working as Head of Self Assessment Committee (SAC) of Department of Marketing, JnU under Institutional Quality Assurance Cell (IQAC), HEQEP, UGC, funded by The World Bank.


He is the Founder President and Brand Consultant of Bangladesh Renaissance Foundation (BRF), a non-profitable social development & research organization for the globe people. He is one of the initiators of peace movement in Bangladesh celebrating “Bangladesh Peace Festival” on the occasion of the UN International Day of Peace on September 21 every year jointly organized by BRF, Bangladesh Peace Council and Jagannath University. He has written a concept note on peace marketing and is expecting to write on peace marketing continuously getting an inspired memorandum from world famous Marketing Guru Prof. Philip Kotler in 2015. He is working as Deputy Sub-Project Manager of TSIDP Sub-Project Management Team (SPMT), Higher Education Quality Enhancement Project (HEQEP) of University Grants Commission (UGC) of Bangladesh, funded by The World Bank.


He has long working experience in the field of academia, research, consultancy, training and voluntary works for the last two decades. He is experienced in teaching of the undergraduate, graduate and post-graduate programs (BBA, MBA, EMBA, M.Phil & Ph.D) of the fields of Business and Economics. His areas of research and consultancy interest are Marketing (Consumer Rights, CnSR, CnDP, Brand Management, Retail Marketing, International Marketing, Social Media Marketing, CRM), HR, Cross-cultural issues, Gender Behavior to Consumption, Environment & Development issues and various inter-disciplinary and cross-sectional fields of study with devotion. His several research papers have been published in various reputed peer reviewed refereed international journals and conference proceedings. His 29 research papers and 12 conference papers have already been published in various refereed national & international reputed and indexed journals and conference proceedings. He has participated and presented papers in various national and international seminars, symposiums and conferences including Australia New Zealand Marketing Academy Conference (ANZMAC) in the University of New South Wales, Sydney, NSW, Australia; ICSP, EMAB, BEA and ISEE conferences. He is an active Member of different national and international research, social and humanity organizations including EuroMed Business Research Institute (EMRBI,, International Society for Ecological Economics (ISEE), USA; South Asian Network for Development and Environmental Economics (SANDEE), Kathmandu, Nepal; Amnesty International; Associate Member of Asiatic Society Bangladesh, Life Member of Bangladesh Economic Association (BEA), Bangladesh Itihash Parishad (Bangladesh History Council), and Marketing Alumni Association (MAA), University of Dhaka, Dhaka, Bangladesh. He is also a Member of Research Committees on Marketing Group, Human Resource Management Group, Cross-Cultural Management Group, EuroMed Business Research Institute (EMRBI). He has also been working as a Track Chair of Annual Conferences of EuroMed Academic of Business.

He has also experiences of editing of different journals & books and reviewing research articles & book chapters and examining research reports, dissertations & thesis of different universities. He is an Associate Editor of ‘Marketing Review’ [ISSN: 2222-9159] (An International Refereed Journal on Marketing published by Center for Marketing Science, and International Journal of Logistics & Supply Chain Management Perspectives.
( He is a Member of the Editorial Board of ANVESHAK International Journal of Management (AIJM), official journal of Indira Institute of Management, Pune, India. He also works as a editorial reviewer of various peer reviewed referred international journals such as International Journal of Electronic Marketing and Retailing (IJEMR) [ISSN print: 1741-1025, ISSN online: 1741-1033], Inderscience Journal, International Journal of Social Science & Humanity (IJSSH) [ISSN: 2010-3646], Independent Journal of Management and Production (IJM&P) [EISSN: 2236-269X], International Journal of Environmental Science and Technology (IJEST), Springer Journal,, ‘African Journal of Business Management (AJBM)’ [ISSN 1993-8233]. He is an editor of the eBook titled “Advances in Resource Management and Consumer Sciences” (ISBN 978-0-9895590-2-7), ORIC Publications, Arkansas, USA (


He is also Consulting Member and Resource Person on TBT (Technical Barriers to International Trade) issues in favour of International Trade Centre, WTO, Geneva, Switzerland since 2008. He is Research Fellow of International Institute of Advance Research on Trade & Commerce (IIARTC), Meerut, U.P., India. He is a member of Editorial Advisory Board, International Journal of Trade and Commerce- IIARTC [ISSN 2277-5811 (Print)], ISSN 2278-9065 (Online)]. 


He has teaching and professional experiences as ‘Visiting Faculty’ in various universities and institutes such as East West University, Stamford University Bangladesh, ASA University Bangladesh, City University, Southeast University, Institute of Chartered Accountants of Bangladesh (ICAB), Institute of Bankers Bangladesh (IBB), Bangladesh Institute of Management (BIM), Govt. Titumir College, Mirpur College, Daffodil Institute of Information Technology (DIIT) etc. In BIM, as a resource person, he has conducted the courses- International Marketing, Consumer Behaviour, Sales Management in its Post-graduate Diploma Program in Marketing Management. He is also experienced in the syllabus development of Marketing Discipline of BBA, MBA, EMBA and M.Phil courses at different universities.


He has done both of his graduation with Honors and Post-graduation in Marketing from University of Dhaka, Bangladesh. He was awarded M.Phil degree in Economics (thesis in the area of Marketing specially Consumer Behavior entitled “Factors Influencing the Consumers’ Buying Decision Process for Motor Cars: A Study in Dhaka City”) with distinction achieving the 1st position among the research students of twelve disciplines of the 3rd batch from the Institute of Humanities and Social Sciences (I.H.S.), one of the advanced research institutes of the National University of Bangladesh under the supervision of Renowned Economist Prof. Dr. Mustafa Kamal Mujeri, Executive Director, Institute of Inclusive Finance & Development (InM), Former Director General of Bangladesh Institute of Development Studies (BIDS), Dhaka, Bangladesh and Former Professor of Economics, Rajshahi University, Bangladesh. However, Mr. Arif has been trained on advanced research in the Faculty of Business, Government & Law, University of Canberra, ACT 2601, Australia as World Bank Fellow.


Formerly he conducted courses in the M.Phil Program as the Faculty Member & Head of Marketing Department (M.Phil & Ph.D Program), National University, Gazipur, Bangladesh and conducted courses at graduate and postgraduate level as Assistant Professor of Department of Business Administration at Bangladesh University, Dhaka, Bangladesh and Lecturer in Marketing at Dhaka Commerce College, Dhaka, Bangladesh respectively. He had also experience as researcher and trainer in the research and training division of Micro Industries, Development and Services (MIDAS), Dhanmondi, Dhaka, Bangladesh.


He also worked as ‘Senior Vice-President, Academic Accreditation Committee (AAC)’ and ‘Associate Vice President, Conferences & Awards Committee’ at The International Institute of Marketing Professionals (IIMP®), Brampton, Ontario, Canada from August, 2012 to June, 2013. Prior to this position, he had been actively functioning his team leadership as ‘Associate Vice-President, Academic Accreditation Committee (AAC)’ of the same institution. He also played an active role as Member of the Executive Management Team of the IIMP® during his tenure.


He is a Life Registered Graduate of the University of Dhaka, Dhaka, Bangladesh and formerly he was the President of Rotaract Club of Dhaka Commerce College, Rotary International District-3280, Bangladesh. However, He has been contributing in many academic, social and cultural organizations for the last two decades.

To know further about Mr. Md. Zahir Uddin Arif, please feel free to visit the following website links:

Published Research Articles available at ResearchGate.Net:


Published Research Articles available at:


Professional Profile at Linkedin.Com: