Biography of Dr. Md. Humayun Kabir Chowdhury
Md. Humayun Kabir Chowdhury is currently a Professor and Chair in the Department of Marketing, Jagannath University.
Some of his notable papers include , “A Multivariate Model of Partitioned Country-of-Origin on Consumer Quality Perceptions," "A Multivariate Model of Perceived Quality in a Developing Country," , “Consumer Evaluations of Beautification Products: Effects of Extrinsic Cues,” , “Consumer Attitude Toward Mobile Advertising in a Developing Country: An Empirical Study” “Exploring Antecedents of Consumers’ Value Perceptions: A Cognitive Assessment,” , “Effectiveness of Uncertain Product Attribute(s) on Consumer Product Evaluations: A Conceptual Framework,” “Designing Research in Marketing: The Importance of Theory Application,” and so on.
He attended Rajshahi University (Bangladesh) for his B.Com (Hons.) and M.Com in Marketing and Yokohama National University (Japan) for MBA in Marketing and Ph.D. in Consumer Behavior. Prior to joining the Department of Marketing at Jagannath University, he served as the Pro Vice Chancellor at Southeast University, Dean and Chairperson at East West University, Associate Professor at North South University and Rajshahi University.
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