DEPARTMENT OF MARKETING

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DR. IMRANUL HOQUE

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Journal Publications:
1. Rupam Chowdhury, Imranul Hoque, “From perception to intention: how new technology shapes metro rail commuters’ digital pass adoption”, Strategic Business Research , Elsevier BV, Issue - 1, Volume - 2, Page No. - 100029, 2026 Click here for details
2. Mahjabeen Mahjabeen, Razia Sultana Sumi, Imranul Hoque, “A Multi-Level Analytical Framework for Smart Tourism Technologies: A Systematic Review of Decision-Relevant Mechanisms and Sustainable Outcomes (2015–2025)”, Journal of Intelligent Sustainability and Decision Analytics , Acadlore Publishing Services Limited, Issue - 1, Volume - 1, Page No. - 28-43, 2026 Click here for details
3. Imranul Hoque, Razia Sultana Sumi, “Buyer-supplier relational dynamics and supplier dynamic capabilities for improving environmental sustainability mitigating climate change vulnerabilities”, Climatic Change , Springer Science and Business Media LLC, Issue - 1, Volume - 179, 2025 Click here for details
4. Md Shamimul Islam, Md Al Mamun, Imranul Hoque, Ming K. Lim, Kanchana Sethanan, Ming-Lang Tseng, “Classification of review in green supply chain management for future challenges in methodological, generic, and domain-based review”, International Journal of Logistics Research and Applications , Informa UK Limited, Page No. - 1-35, 2025 Click here for details
5. Md Rial, Imranul Hoque, “Declining Market Share of a National Soap Brand: A Study on Cosco Glycerine Soap”, , SAGE Publications: SAGE Business Cases Originals, 2025 Click here for details
6. Susmita Roy, Al Rafi Ahmed Nipun, Imranul Hoque, “Learning From the Metro Rail Project: Creating a Sustainable Transportation System for Dhaka City”, , SAGE Publications: SAGE Business Cases Originals, 2025 Click here for details
7. Razia Sultana Sumi, Imranul Hoque, Mahjabeen Ahmed, “User acceptance intention of mobile financial services: an application of gender moderating effect”, Journal of Financial Services Marketing , Springer Science and Business Media LLC, Issue - 1, Volume - 30, 2025 Click here for details
8. Md Shamimul Islam, Md Al Mamun, Imranul Hoque, “A guide to literature reviews: a comprehensive flowchart beyond PRISMA for sample selection and justifications”, Management Review Quarterly , Springer Science and Business Media LLC, 2025 Click here for details
9. Md. Anamul Hoque, Salma Akter, Reaz Hafiz, Imranul Hoque, “Food Marketing through Social Media Influencers: The Impact on Millennial Consumers’ Purchase Intentions”, Asian Journal of Business and Accounting , Univ. of Malaya, Issue - 1, Volume - 18, Page No. - 1-40, 2025 Click here for details
10. Imranul Hoque, Md. Mahathy Hasan Jewel, “Exploring the role of technological capabilities in supply chain management of export-oriented garment suppliers”, Benchmarking: An International Journal , Emerald, Page No. - 1-24, 2025 Click here for details
11. Md Shamimul Islam, Mohammad Shahidul Islam, Tanzin Khan, Rahma Akhter, Syed M Rahman, Husna Ara, Ramayah Thurasamy, Imranul Hoque, “Umbrella review in Green Supply Chain Management (GSCM): Developing models for adoption and sustaining GSCM”, Environmental Challenges , Elsevier BV, Volume - 14, Page No. - 100820, 2024 Click here for details
12. Anisur R. Faroque, Imranul Hoque, Mohammad Osman Gani, “Role of multinational buyers in ensuring worker voice through social dialogue: an exploratory study of the export oriented garment industry”, Critical Perspectives on International Business , Emerald, 2024 Click here for details
13. Moniruzzaman Sarker, Siti Munerah, Angie Teh Yinyi, Nafisa Kasem, Imranul Hoque, “What makes consumers buy from the informal rather than formal retail market? A consumption value perspective”, The Bottom Line , Emerald, 2024 Click here for details
14. Md Al Amin, Lmranul Hoque, Md. Mahathy Hasan Jewel, Mohammad Bin Amin, Esayas Degago, Edina Molnar, “Optimization of ride-sharing services: An investigation of the ride-hailing service providers”, Journal of Infrastructure, Policy and Development , EnPress Publisher, Issue - 12, Volume - 8, Page No. - 7920, 2024 Click here for details
15. Md Ashaduzzaman, Park Thaichon, Scott Weaven, Charles Jebarajakirthy, Mitchell Ross, Haroon Iqbal Maseeh, Imranul Hoque, “Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach”, Journal of Consumer Behaviour , Wiley, Issue - 6, Volume - 23, Page No. - 3232-3252, 2024 Click here for details
16. Md Shamimul Islam, Imranul Hoque, Syed M Rahman, Mohammad Asif Salam, “Evaluating supply chain resilience using supply chain management competencies in the garment industry: a post COVID analysis”, Journal of Industrial and Production Engineering , Informa UK Limited, Issue - 5, Volume - 40, Page No. - 323-342, 2023 Click here for details
17. Mohammad Zahedul Alam, S.M. Proteek, Imranul Hoque, “A systematic literature review on mHealth related research during the COVID-19 outbreak”, Health Education , Emerald, Issue - 1, Volume - 123, Page No. - 19-40, 2023 Click here for details
18. Imranul Hoque, Malek Miguel Maalouf, Moutushi Tanha, Md Shamimul Islam, Mohammad Zahedul Alam, Moniruzzaman Sarker, “Implementing and sustaining lean, buyer-supplier role, and COVID-19 pandemic: insights from the garment industry of Bangladesh”, International Journal of Lean Six Sigma , Emerald, Issue - 5, Volume - 14, Page No. - 1010-1034, 2023 Click here for details
19. Miguel Malek Maalouf, Imranul Hoque, “Applying fuzzy set qualitative comparative analysis to identify pathways for improving occupational health and safety performance”, Safety Science , Elsevier BV, Volume - 156, Page No. - 105903, 2022 Click here for details
20. Miguel Malek Maalouf, Imranul Hoque, “Estimating the effect of buyers’ commitment to corporate social responsibility on safety risks in garment factories in Bangladesh”, Cleaner and Circular Bioeconomy , Elsevier BV, Volume - 2, Page No. - 100018, 2022 Click here for details
21. Imranul Hoque, Peter Hasle, Miguel Malek Maalouf, “Buyer–Supplier Role in Improving Ergonomics in Garment Supplier Factories: Empirical Evidence from the Garment Industry of Bangladesh”, Sustainability , MDPI AG, Issue - 1, Volume - 14, Page No. - 492, 2022 Click here for details
22. Imranul Hoque, Miguel Malek Maalouf, “Quality intervention, supplier performance and buyer–supplier relationships: evidence from the garment industry”, Benchmarking: An International Journal , Emerald, Issue - 8, Volume - 29, Page No. - 2337-2358, 2021 Click here for details
23. Mahmudul Hasan Fouji, Imranul Hoque, “Supplier Internationalization Through Upgrading in Global Supply Chain: Evidence from the Garments Industry of Bangladesh”, International Journal of Global Business and Competitiveness , Springer Science and Business Media LLC, Issue - 2, Volume - 16, Page No. - 116-129, 2021 Click here for details
24. Imranul Hoque, “Buyer-assisted lean intervention in supplier firms: a supplier development approach”, Journal of Manufacturing Technology Management , Emerald, Issue - 1, Volume - 33, Page No. - 146-168, 2021 Click here for details
25. Imranul Hoque, “How systematic quality control affects suppliers socioeconomic sustainability and the stability of the buyersupplier relationship: a case of the garment industry in Bangladesh”, Upgrading the Global Garment Industry , Edward Elgar Publishing, 2021 Click here for details
26. Imranul Hoque, Md. Shahinuzzaman, “Task performance and occupational health and safety management systems in the garment industry of Bangladesh”, International Journal of Workplace Health Management , Emerald, Issue - 4, Volume - 14, Page No. - 369-385, 2021 Click here for details
27. Imranul Hoque, “Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective”, Journal of Fashion Marketing and Management: An International Journal , Emerald, Issue - 5, Volume - 26, Page No. - 852-869, 2021 Click here for details
28. Imranul Hoque, Peter Hasle, Miguel Malek Maalouf, “Lean meeting buyer's expectations, enhanced supplier productivity and compliance capabilities in garment industry”, International Journal of Productivity and Performance Management , Emerald, Issue - 7, Volume - 69, Page No. - 1475-1494, 2020 Click here for details
29. Imranul Hoque, Mohammad B. Rana, “Buyer–supplier relationships from the perspective of working environment and organisational performance: review and research agenda”, Management Review Quarterly , Springer Science and Business Media LLC, Issue - 1, Volume - 70, Page No. - 1-50, 2019 Click here for details
30. Imranul Hoque; Mahmudul Hasan Fouji; Syed Ahmed Tajuddin “Branding of Indigenous Laptop: A Guide for Technology Branding”, ADRRI Journal , Africa Development And Resources Research Institute (ADRRI), Issue - 4, Volume - 4, Page No. - 16-32, Click here for details
31. Imranul Hoque “Upgrading Status of Light Engineering Clusters in Bangladesh: An Analysis”, DU Journal of Marketing , Department of Marketing, Dhaka University, Volume - 17, Page No. - 211-226, Click here for details
32. Imranul Hoque; SM Sohel Rana; M NurulAzim Chowdhury “Customer Satisfaction Level towards Processed and Further Processed Chicken Products: A Study on a Renowned Bangladeshi Farm”, 1 , Research Academy of Social Sciences, Volume - 8, Page No. - 302-312, Click here for details
33. Imranul Hoque; MM Faruque; E Mahbub “Analysis of Toyota’s Marketing Strategy in the UK Market”, European Journal of Business and Management , , Issue - 2, Volume - 5, Page No. - 223-233, Click here for details
34. Imranul Hoque; Md Ashaduzzaman “The Influence of Television Advertisements on Buying Pattern of Young People in Dhaka City”, Jagannath University Journal of Business Studies , Faculty of Business Studies, Jagannath University, Issue - 1 & 2, Volume - 2, Page No. - 91-101, Click here for details
35. Imranul Hoque “The Role of Collective Efficiency on Upgrading of the Light Engineering Industry of Bangladesh”, Master Thesis , Aalborg University, Denmark, Click here for details
36. Anders Pedersen; Roman Jurowetzki; Valentinas Deniscenko; Imranul Hoque “Multinational Corporations, Spillovers and Sustainable Growth in Less Developed Countries”, Semester Project , Aalborg University, Denmark, Click here for details
37. Al Nahian Riyadh; Nayeema Islam;2010 Imranul Hoque “Electronic Finance in Developing Countries: The Implementation and Development of Electronic Finance Systems in Bangladesh”, DU Journal of Business Studies , Faculty Business Studies, Jagannath University, Issue - 1, Volume - 30, Click here for details
38. Imranul Hoque; Md Ashaduzzaman “The Influence of Television Advertisements on Buying Pattern of Young People in Dhaka City”, Jagannath University Journal of Business Studies , Faculty of Business Studies, Jagannath University, Issue - 1 & 2, Volume - 2, Page No. - 91-101, Click here for details
39. Muhammad Musharuf Hossain Mollah; Imranul Hoque; Syed Habib Anwar Pasha “Factors influencing apartment buying decision: An analysis of company and customer”, Southeast University Journal of Business Studies , Southeast University, Volume - 2, Page No. - 109-117, Click here for details
40. Moutushi Tanha; Md. Anamul Hoque; Imranul Hoque “The current status of Event marketing: A Global and Bangladesh view”, DU Journal of Business Studies , Faculty of Business Studies, Dhaka University, Issue - 1, Volume - 31, Click here for details
41. Sadia Shermeen; Mohammad Monzur Morshed Bhuyia; Imranul Hoque “Adoption of CRM in Retail Apparel Company: A Case Study on GAP Inc.”, DU Journal of Marketing , Department of Marketing, University of Dhaka, Volume - 11, Page No. - 163-175, Click here for details
42. Md Shahinuzzaman; Md Zahirul Haque; Imranul Hoque “Work-related Attitude and contextual work performance”, Jagannath University Journal of Psychology , Department of Psychology, Jagannath University, Issue - 1, Volume - 6, Page No. - 15-24, Click here for details
43. Quazi Sakalayen; Md Shamimul Islam; Md. Nazmus Sakib; Imranul Hoque “Promoting Public Transportation in Car-Dominated Societies: An Inductive Grounded Theory Study”, Pre Print , , Click here for details
44. Md. Anamul Hoque, Salma Akter, Reaz Hafiz, Imranul Hoque “Food Marketing through Social Media Influencers: The Impact on Millennial Consumers' Purchase Intentions”, Asian Journal of Business and Accounting , University of Malaya, Issue - 1, Volume - 18, Page No. - 1-40, Click here for details
45. “Asian Journal of Business and Accounting”, , Univ. of Malaya, Click here for details
46. Md. Al Amin, lmranul Hoque, Md. Mahathy Hasan Jewel, Mohammad Bin Amin, Esayas Degago, Edina Molnar “Optimization of ride-sharing services: An investigation of the ride-hailing service providers”, Journal of Infrastructure, Policy and Development , EnPress, Issue - 12, Volume - 8, Page No. - 7920, Click here for details
47. Md Ashaduzzaman; Park Thaichon; Scott Weaven; Charles Jebarajakirthy; Mitchell Ross; Haroon Iqbal Maseeh; Imranul Hoque “Service-dominant logic and customer engagement based value proposition framework in peer-to-peer accommodation: A two-study approach ”, Journal of Consumer Behaviour , Wiley, Page No. - 1-21, Click here for details
48. Roy, Susmita; Nipun,Al Rafi Ahmed; Hoque, Imranul “Learning from the Metrorail Project: Creating a Sustainable Transportation System for Dhaka City”, Sage Business Cases , Sage Publishing, Click here for details
49. Md Rial, Imranul Hoque “The Decline of a National Soap Brand: Learning from the Commander Soap Company (Cosco)”, Sage Business Cases , Sage Publishing, Click here for details
50. Imranul Hoque “Supplier’s Capabilities and Performance Improvement in Buyer-Supplier Relationships: A Study of the Garment Industry of Bangladesh”, PhD Thesis , Aalborg University, Denmark, Click here for details
51. Malek Miguel Maalouf; Peter Hasle; Jan Vang Brambini-Pedersen; Imranul Hoque “Sustaining lean in organizations through the management of tensions and paradoxes”, Lean Manufacturing: Implementation, Opportunities and Challenges , Nova Science Publishers, NY: USA., Page No. - 79-100, Click here for details
52. Md. Ashaduzzaman; Imranul Hoque; Farzana Mahbub “Factors Influencing Bike Purchase Decisions: A Study of Consumers in Bangladesh”, South Asian Journal of Management , AMDISA Publications, Issue - 1, Volume - 25, Page No. - 129-149, Click here for details
53. Peter Hasle; Malek Maalouf; Jan Vang; Md Amanullah; Md Sarwar Morshed; Lal Mohan Baral; Imranul Hoque; Abu Hamja; Mohammad Abdul Latif “Methodology for baseline study-Project: Productivity and occupational health and safety in the garment industry in Bangladesh (POHS-BD)”, POHS-BD Project , Aalborg University, Denmark, Click here for details
54. Imranul Hoque; Sajal Kanti Ghosh “Patient Support Program: Crafting Efficient Service Design to Manage Diabetes”, DU Journal of Marketing , Department of Marketing, University of Dhaka, Volume - 19, Page No. - 57-70, Click here for details
55. Imranul Hoque; Mohinur Akter; Lutfun Nahar “Academic Capabilities of Higher Education Institutions in Bangladesh”, ADRRI Journal , Africa Development And Resources Research Institute (ADRRI), Issue - 16, Volume - 16, Page No. - 12-23, Click here for details
56. Imranul Hoque; Mahmudul Hasan Fouji; Bidyut Kumer Balo “Enactment of a Local Laptop Brand: A Study on DOEL Laptop”, World Journal of Social Sciences , , Issue - 2, Volume - 4, Page No. - 59-70, Click here for details

Conference Publications:
1. Imranul Hoque; Md Tarikul Islam “Role of cluster in organizational succession: the case of light engineering cluster of Bangladesh”, Melbourne International Business and Social Science Research Conference , Melbourne, Australia, Click here for details
2. Mehedi Hasan; Imranul Hoque; Md Al Amin “ Tech YouTubers as Digital Influencers: An Analysis of Influencer Attributes and Content Features”, International Conference on Economics, Business, and Technology Management (ICEBTM), Dhaka , Independent University Bangladesh (IUB), Click here for details
3. Faria Akter Eva; Imranul Hoque; Md. Al Amin “Impact of Digital Detox on Productivity and Mental Well-being: Insights from University Students”, International Conference on Economics, Business, and Technology Management (ICEBTM), Dhaka , Independent University Bangladesh (IUB), Click here for details
4. Imranul Hoque; F. Anisur; R. Arafat “Occupational Health and Safety in the Global Garment Supply Chain: An interpretative structural analysis of intervention barriers in Bangladesh”, 51st Conference of the European International Business Academy (EIBA), December 11-13, 2025, University of Piraeus, Αthens, Greece. , European International Business Academy (EIBA), Click here for details
5. Mustafa Abid Rahman; Shadab Zahim Sarker; Hasin Fahmid; Imranul Hoque “WeGro Global: From Traditional Farming to an AI-Driven Agri-Fintech Revolution in Bangladesh”, 2nd International Case Conference on Business and Management (ICCBM)-2025, Dhaka, Bangladesh , BRAC Business School and Emerald Publishing, Click here for details
6. Hoque, Imranul; Sultana, Razia “Climate Change, Supplier Capabilities and Environmental Sustainability: A Cross-border Buyer-Supplier Relationship Perspective”, International Conference on Industrial, Manufacturing, and Process Engineering , University of Regina, Canada, Click here for details
7. Md Shamimul Islam; Imranul Hoque; Syed Mahbubur Rahman “Measuring supply chain resilience through supply chain competencies: A post COVID-19 analysis”, Academy for Global Business Advancement’s 2022 18th Global Conference , Academy for Global Business Advancement (AGBA), Click here for details
8. Mohammad Bakhtiar Rana, Imranul Hoque, Mathew M. C. Allen “MNE’s Business Model, Governance & Relational Condition, and Suppliers’ Capability Development: A Comparative Study on Cross border Dyads”, 45th European International Business Academy (EIBA) Annual Conference , European International Business Academy (EIBA), Leeds, UK, Click here for details
9. Md Shahinuzzaman; Imranul Hoque “Health and Safety Management Induced Individual Work Performance in the RMG Industry of Bangladesh”, International Scientific Conference on Sustainability of Global Garment Industry , Productivity and occupational health and safety (POHS) in the garment industry in Bangladesh (POHS-BD), Click here for details
10. Miguel Malek Maalouf; Imranul Hoque “Buyer initiatives to improve supplier quality performance: A study on the Garments Industry of Bangladesh”, International Scientific Conference on Sustainability of Global Garment Industry , Productivity and occupational health and safety (POHS) in the garment industry in Bangladesh (POHS-BD), Dhaka, Bangladesh, Click here for details
11. Imranul Hoque “Sustainable buyer-supplier relationship through Quality Control in Supplier’s Factory: A Comparative Case Study in Bangladeshi Garment Industry”, International Scientific Conference on Sustainability of Global Garment Industry , Productivity and occupational health and safety (POHS) in the garment industry in Bangladesh (POHS-BD), Dhaka, Bangladesh, Click here for details
12. Mahmudul Hasan Fouji; Imranul Hoque “Own Brand Manufacturing (OBM) by Developing Country Suppliers: A Case Study on RMG Industry in Bangladesh”, International Scientific Conference: Sustainability of Global Garment Industry , Productivity and occupational health and safety (POHS) in the garment industry in Bangladesh (POHS-BD), Dhaka, Bangladesh, Click here for details
13. Hoque Imranul; Mohammad Bakhtiar Rana “Buyer-Supplier Relationships, Influence of Working Environment and the relation with Organizational Performance: Review and Research Agenda”, 7th Aalborg International Business Conference , International Business Centre (IBC), Aalborg University, Denmark, Click here for details
14. Imranul Hoque; Mohammad Bakhtiar Rana “Value Creation and Supplier's Capability Development in Relational Mechanism: The Case of Bangladeshi Apparel Industry”, Global Production Network Conference , Singapore National University, Singapore, Click here for details

Invited Indivisual Talk:
1. Talk on Triple Helix Task Force Organized by Arbejdstilsynet, Danish Working Environment Authority, 29 January 2023

Workshop:
1. WORKSHOP FOR INNOVATION AND ENTREPRENEURSHIP (WOFIE), 27– 30 March 2012, Aalborg University, Denmark.

Scholarship:
1. Erasmus "Mobility for Life" (September 2010-June 2012)
2. DANIDA Scholarship (2016-2019)
3. Danish Government Scholarship (September 2011-June 2012)
4. Danish Government Scholarship (July 2019-December 2019)

Administrative Responsibilities:
1. Director, Research Cell, Jagannath University
2. General Secretary, Jagannath University Teachers Association (JnUTA)

Field of specialization:
1. International Marketing and International Business Management

linkedin Link:
1. https://www.linkedin.com/in/imranul-hoque-b776b225/

ResearchGate Link:
1. https://www.researchgate.net/profile/Imranul-Hoque?ev=hdr_xprf

Google Scholar Link:
1. https://scholar.google.com/citations?user=qhaEZ94AAAAJ&hl=en&oi=ao

ORCID Link:
1. https://orcid.org/0000-0002-8606-6582

Research Lab:
1. {"empid":"10004","activitie_type":"180","sid":"","sname":"Mahjabeen Ahmed","sstatus":"Ongoing","research_field":"Tourism Marketing","role":"Co-Supervisor","title":"Smart Technologies and Tourists' Experiences in Bangladesh"}
2. {"empid":"10004","activitie_type":"180","sid":"","sname":" Mirza Mohammad Mamun Sadat","sstatus":"Ongoing","research_field":"Services Marketing","role":"Supervisor","title":"Complementarity among Policy, Service Delivery, and Management of Direct Taxation in Bangladesh: A Perspective of System Innovation and Sustainable Development"}
3. {"empid":"10004","activitie_type":"180","sid":"","sname":"Rupam Chowdhury","sstatus":"Ongoing","research_field":"Green Marketing","role":"Supervisor","title":"The impact of green market orientation on the sustainability performance of SMEs in Bangladesh"}
4. {"empid":"10004","activitie_type":"180","sid":"D240204003","sname":"S. M. Sohel Ahmed","sstatus":"Ongoing","research_field":"International Business","role":"Supervisor","title":""}

Country Visit for Research Purpose:
1. Singapore, Denmark, Sweden, Norway, Switzerland, Belgium, Netherland, Germany, France, The UK, Australia, Italy